An Interactive 5-Day Training Course
Advanced Key Account Management (Public Sales)
Optimizing Public Sector Account Strategies for the GCC Market
Course Overview
The Advanced Key Account Management (Public Sales) training course is designed to equip professionals with the specialized skills needed to effectively manage and optimize key account strategies within the public sector, particularly in the GCC region. Unlike private sector sales, public sales account management involves longer sales cycles, strict procurement regulations, and government-driven decision-making processes. This training course provides structured methodologies, practical tools, and strategic frameworks to help account managers engage effectively with government entities, strengthen stakeholder relationships, and maximize the potential of long-term public sector contracts.
Participants will gain a deep understanding of public sector sales dynamics, including how to navigate complex government procurement processes, build trust with key stakeholders, and leverage insights to enhance competitive positioning in the market.
This Advanced Key Account Management (Public Sales) training course will cover:
- Understanding the unique challenges and regulatory complexities of public sector sales and procurement.
- Building strategic relationships with government agencies.
- Developing value-driven proposals to secure long-term contracts.
- Navigating legal and regulatory frameworks in the GCC region.
- Implementing performance-driven key account management strategies.
Training Objectives
By the end of this Advanced Key Account Management (Public Sales) training course, participants will be able to:
- Analyze public procurement processes and frameworks.
- Develop tailored key account strategies for government clients.
- Strengthen stakeholder engagement and relationship management.
- Apply financial analysis for pricing and contract evaluation.
- Implement advanced negotiation techniques for public tenders.
Who should Attend?
This Saudi GLOMACS Advanced Key Account Management (Public Sales) training course is suitable to a wide range of professionals but will greatly benefit:
- Senior Account Managers handling public sector clients.
- Sales Directors managing government procurement relationships.
- Public Sector Business Development Executives.
- Key Account Managers in regulated industries (Energy, Healthcare, Infrastructure, etc.).
- Government Relations and Tender Management Professionals.
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
- Overview of government procurement frameworks in the GCC
- Key differences between public and private sector sales
- Understanding tendering processes and contract structures
- Building long-term government account strategies
- Aligning with public sector needs and policy objectives
- Developing competitive value propositions for tenders
- Understanding decision-making in public institutions
- Building trust and credibility with government stakeholders
- Managing multiple stakeholders in complex public deals
- Negotiating with procurement officials and regulators
- Understanding compliance and legal constraints
- Handling objections and overcoming barriers to agreement
- Monitoring key account performance in the public sector
- Aligning key accounts with national economic goals
- Expanding into new public sector opportunities
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
Sessions in international locations
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