An Interactive 5-Day Training Course
Advanced Social Media Training
Relating to Customers and Stakeholders through
Social Channels
Course Overview
This Advanced Social Media Training Course is designed to bring you up to speed on the latest techniques that are guaranteed to improve social media activities. This will focus on understanding what will get audiences to engage with and share their social media content.
We spend lots of time practising content creation and social interaction skills in a fun and accessible way, so delegates leave confident in their own abilities and able to apply new skills the moment they return to their desks.
This GLOMACS Advanced Social Media training course highlights:
- Using social media effectively for marketing, public relations, HR, sales and customer service
- Social media planning that meets audience needs and delivers business objectives
- Building audience relationships via social media that strengthen brand and reputation
- Creating engaging content audiences pay attention to and share with others
- Staying up-to-date with emerging topics, trends and technologies on social media
Training Outline
DAY 1: Overview of Social Media
- The Current Social Media Landscape – What is hot and what’s not?
- How to Keep-up with Continuous Changes in Social Media including Emerging Technologies, Automation and Avatars
- Choosing between the Raft of Social Media Options - platforms, channels and apps
- Choosing between the Wide Variety of Tools to Create Social Media Content including Blogs, Slides, Video, Infographics, Quizzes and Podcasts
- Demystifying Jargon and Following Online Etiquette
- Pitfalls and How to Avoid Them
- The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing
DAY 2: Building an Effective Social Media Strategy
- Analysing How Your Organisation Uses Social Media to Engage - What is working and what is not working?
- Understanding Who Wants to Connect with your Organisation on Social Media - What do they want to hear and what do you want to tell them?
- Developing Social Media Objectives and Proving They Deliver Business Benefits
- Creating a Balanced Portfolio of Social Media Channels to Reach Audiences
- Scheduling Social Media Activities so they Integrate with other Corporate Activities
- Monitoring and Measuring Social Media Activities to Demonstrate they are Effective
DAY 3: Reaching and Influencing Audiences
- Profiling Audiences and Targeting Influencers and Opinion Formers
- Creating an Emotional Connection with Humour, Human Interest and Storytelling
- Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
- Reaching-out to Passive Audiences who Lurk rather than Engage
- Capitalising on Employees’ Social Influence through Word of Mouth and Personal Relationships
- Helping Employees to Become Effective Social Media Ambassadors
DAY 4: Creating Content that is Shareable and Shared
- Understanding What Makes Grabs Attention and Hooks People In
- How to Create Conversations and Drive Word of Mouth
- Tips to Create Engaging Content Audiences Find Interesting, Relevant and Useful
- Using a Precise to Structure Content and a Calendar to Timetable Publication
- Developing Great Visual Aids, Images and Videos that Go Viral
- Messaging that Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
- Creating Content that can be Adapted for Different Media and Channels
- Writing Skills Practice including Headline Writing and Finding the Best Tone of Voice
DAY 5: Searching & Listening Techniques
- Using Social Media for Research
- Monitoring What Competitors are Doing on Social Media
- Tapping into Trends and Current Themes
- Listening-in and Participating-in Conversations
- Choosing the Best Keywords and Hashtags
- Writing Great Comments and Captions on Instagram, et. al.
- When and How to Respond to Comments and Feedback
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
What do you need to learn next?
Check our list of courses or let us customize a course for you.
View courses
