An Interactive 5-Day Training Course
Business Development: A Toolkit for Organisational Success
Master Business Development
Through Knowledge, Skill, and Discipline
Course Overview
In today’s highly competitive business landscape, organizations and their workforce need to be agile, adaptive and ready to win new business at all times.
Business Development training course provides employees with an opportunity to optimize their knowledge of sales and development and learn proven techniques to be an influential salesperson – and spokesperson for your organization.
This GLOMACS Business Development training course will provide you with the essential skills needed to position you ahead of your competitors, establish your credibility and enable you to communicate value to your prospective clients.
This will ensure you fill your pipeline with quality leads that generate growth, success and sales for your organization.
This Business Development training course will highlight:
- The fundamentals of Business Development
- Stakeholder Mapping: Creating Personas, Planning Your Week, and Talking about Your Competitors
- Lead Generation Strategies
- Enhancing Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
- How to Engage Your Audience and Win Business
Training Objectives
Upon completion of this Business Development: A Toolkit for Organisational Success training course, you will be able to:
- Understand the fundamentals of business development and outline basic skills required within this field
- Demonstrate practical application of effective communication skills and assertion techniques
- Outline the best business development best practices
- Develop a solid understanding of negotiation techniques and highlight essential rules of negotiation within business development
- Examine and critically evaluate different business development techniques and strategies as well as the ground rules which underpin the field
Who should Attend?
The Business Development: A Toolkit for Organisational Success training course is ideal for professionals in management, leadership and sales positions who want to have a tangible impact on their business. This program is also suitable for individuals who manage a team or the sales function.
This Business Development training course is also a must-attend for any professional who wants to become a more effective, confident seller will benefit from these techniques, including:
- Sales managers or executives looking to coach your team and build a high-performing sales engine effectively
- Entrepreneurs looking to develop a sales team and acquire customers
- Business leaders who would like to be more persuasive and influential
- Business development professionals who play a role in sales and managing relationships
- Professionals making a horizontal career shift into sales from another functional role
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
DAY 1: Introduction to Business Development
- How to undertake a Business Development skills audit
- Ways to enhance Your Selling and Persuasion Skills: Knowledge, Skill, and Discipline
- Strategies to strengthen your sales skills
- Enhancing your sales language
- How to draft a sales pitch
DAY 2: Customer Profiling and Engagement
- How to build a stakeholder map
- Creating Personas
- Planning Your ideal work week
- Talking about Your Competitors
- Identify target audiences with concentrated filters.
- Learn how to prepare competitive conversation topics
DAY 3: Lead Generation and Sales
- Developing a sales framework
- Exploring tried and tested sales tools
- Lead generation tactics
- How to create qualifying questions
- The perfect sales meeting checklist
DAY 4: Communication and Presentation Skills
- The four Ps of Presentation
- How to overcome fears when presenting and pitching
- Creating engaging and informative presentations
- How to draft a prospecting script
- Ways to enhance your impact when presenting to make a persuasive first impression
DAY 5: The Business Development Masterclass
- Learn about the critical skills needed to lead a high performing business development team
- The role of negotiations in business development and sales
- How to close a deal
- Activity: Business Development plan and pitch
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
Sessions in international locations
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