An Interactive 5-Day Training Course
Certified Digital Marketing Professional (CDMP)
Mastering AI-Driven Digital Strategies for Business Growth
Course Overview
This GLOMACS Certified Digital Marketing Professional (CDMP) training course is crafted to provide professionals with advanced knowledge of modern digital marketing techniques and AI-enhanced tools that elevate engagement, lead generation, and campaign performance. With the digital landscape evolving rapidly through AI, automation, and predictive analytics, staying current with emerging trends is vital for marketing success.
Through a practical, project-based learning experience, participants will build a comprehensive digital marketing strategy, integrating AI-powered SEO, social media campaigns, paid media, and email automation. By course completion, attendees will have a fully developed, AI-integrated marketing campaign ready for deployment.
This Certified Digital Marketing Professional (CDMP) training course will feature:
- AI-Enhanced Marketing Tools – Leveraging artificial intelligence for content creation, audience targeting, and campaign automation
- Search Engine Optimization (SEO) – Advanced strategies tailored for AI-driven search platforms
- Social Media & Paid Media – Maximizing return on investment through data-informed advertising
- Data-Driven Strategy Development – Utilizing Google Analytics 4 (GA4) and AI analytics platforms for insights
- Applied Learning – Step-by-step guidance to design and launch a real-world digital marketing project
Training Objectives
By the end of this Certified Digital Marketing Professional (CDMP) training course, you will be able to:
- Create and execute digital marketing strategies enhanced by AI technologies
- Apply AI tools for generating content, optimizing SEO, and managing social media advertising
- Evaluate and improve the performance of Google Ads, PPC, and social media campaigns
- Harness predictive analytics and automation to gain actionable marketing insights
- Build and deliver a customer-focused marketing campaign powered by AI
Who should Attend?
This course is ideal for professionals who want to leverage AI in digital marketing to improve business performance and career growth.
- Marketing Professionals & Digital Marketers – Expanding their knowledge of AI-powered marketing strategies.
- Social Media & Content Specialists – Looking to improve campaign performance and automation.
- Business Owners & Entrepreneurs – Seeking better digital strategies to grow their brand.
- Sales & Brand Professionals – Using data-driven marketing to enhance customer engagement.
- Marketing Professionals Looking to Transition into AI-Driven Digital Roles– Adapting to the evolving marketing landscape
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
DAY 1: Digital Marketing Strategy & AI-Driven Trends
- The evolution of digital marketing & AI’s role
- Understanding customer behaviour & marketing funnels
- AI-powered content marketing & personalisation
- Google’s AI updates & SEO strategy shifts
- Building a data-driven digital marketing strategy
- AI for Competitive Analysis & Customer Journey Mapping
- Defining the Digital Marketing Project
DAY 2: SEO & AI-Powered Search Optimisation
- AI-driven search algorithms: Google BERT, RankBrain, MUM
- Keyword research & AI tools (SEMrush, Ahrefs, Google Keyword Planner)
- Voice search & conversational AI in SEO
- On-page & off-page SEO strategies
- SEO analytics: Google Search Console & GA4
- AI for Technical SEO & Link Building
- Developing SEO & AI-Driven Content Strategy
DAY 3: Social Media & AI-Optimised Paid Advertising
- AI's impact on social media marketing
- AI-powered content scheduling & audience engagement
- Data-driven social media advertising (Facebook, Instagram, LinkedIn, TikTok)
- Smart Bidding & AI-driven PPC campaign management
- Retargeting & personalisation strategies
- AI for Influencer Marketing & Social Listening
- Social Media & AI-Powered Ad Campaigns
DAY 4: Email Marketing, Data Analytics & AI Personalisation
- AI-powered email marketing & automation
- Customer segmentation & AI-driven personalisation
- Predictive analytics for marketing insights
- Google Analytics 4 (GA4) for tracking customer behaviour
- AI chatbots & conversational marketing
- AI and CRM Integration & Data Visualisation
- Data-Driven Decision Making & Personalisation
DAY 5: Digital Strategy
- Crafting a full-scale digital marketing strategy
- Integrating AI for maximum efficiency
- Marketing trends: AI, Web3, Metaverse
- Final Project Presentation & Strategy Review
Sessions in international locations
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