An Interactive 5-Day Training Course
Certified Social Media Marketing
Course Overview
Social media marketing offers significant opportunities for increasing brand awareness, enhancing customer interaction, and driving business growth. It enables organizations to build direct relationships with their audiences, resulting in stronger customer loyalty and broader brand recognition.
By leveraging social media analytics, businesses can gain valuable insights into customer behavior and preferences, allowing them to refine their strategies and respond to trends proactively. Compared to traditional marketing methods, social media offers more precise targeting at a considerably lower cost.
The Certified Social Media Marketing course equips participants with the practical skills and strategic knowledge needed to help their organizations fully capitalize on the benefits of social media. Attendees will leave with enhanced capabilities to connect with, engage, and retain customers across various platforms.
This Certified Social Media Marketing training course will cover:
- Selecting the most effective social media platforms for your goals
- Tracking and evaluating the performance of social media campaigns
- Understanding the roles of organic vs. paid social media approaches
- Boosting engagement with diverse online audiences
- Reviewing case studies of successful campaigns across different cultures and regions
Training Objectives
This certification delivers in-depth understanding and hands-on expertise, enabling delegates to:
- Articulate the importance of social media within broader marketing strategies
- Design impactful social media plans that support organizational objectives
- Produce and tailor engaging content for different social media platforms
- Cultivate and maintain online communities that drive customer interaction and brand loyalty
- Oversee social media advertising, including budget allocation and audience targeting
- Utilize analytics tools to assess the effectiveness and reach of social media campaigns
Who should Attend?
This Certificate program is designed to equip social media marketing practitioners with practical skills and knowledge and is applicable across industry sectors, government and charities.
This Certified Social Media Marketing training course is suitable to a wide range of professionals and will greatly benefit:
- Business owners looking to promote their brands through social media
- Marketing professionals wanting to increase engagement and conversions
- Content creators wanting best practices and effective strategies
- Social media managers wanting new insights and ideas
- Digital marketers managing integrated campaigns
- Customer service managers wanting better customer satisfaction
- Sales professionals wanting to leverage social media
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
DAY 1: Defining the Social Media Marketing Strategy
- Clarifying purpose for social media activities across the organisation
- Aligning social media objectives with business goals
- Understanding and creating personas for target audiences
- Choosing the best social media platforms and apps
- Confirming messaging to be delivered via social media
- Resources required, including budgets
DAY 2: Effective Content Curation Strategies
- Identifying content that will engage your audiences
- Developing a content calendar for managing the curation workload
- Content repurposing and automation
- Using AI to create text, image and video content
- Using storytelling to craft compelling narratives audiences remember
- User-generated content created by employees and customers
DAY 3: Social Media Campaigns and Advertising
- Structuring social media campaign plans
- Integrating social media campaigns into overall marketing strategies
- The difference between paid and organic social media marketing
- Understanding online advertising, display ads and sponsored content
- Identifying and collaborating with influencers and affiliates
- Examples of successful social media marketing campaigns
DAY 4: Enhancing Customer Service and Sales
- Facilitating immediate engagement in responding to queries and complaints
- Fostering a more personal service tailored to customer preferences
- Enhancing overall customer satisfaction with accessibility and visibility
- Turning niche audiences into buyers and loyal customers
- Directly selling products and services through social commerce
- Fostering trust, loyalty, repeat purchases and word-of-mouth referrals
DAY 5: Monitoring and Evaluation
- Key metrics to measure campaign activities
- Key metrices for measuring campaign outcomes and successes
- Evaluating the campaign’s impact on business objectives
- Reporting achievements to senior leaders
- Action planning to take learning back into your workplace
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Sessions in international locations
Online Sessions
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