An Interactive 5-Day Training Course

Communication for Leaders in the Digital Age

Understanding essential exchanges for Organizational Success

Communication for Leaders in the Digital Age

Course Overview

We are in the midst of global digital transformation, whereby the biggest challenge for any leader is not technological but managing people effectively. Therefore, the characteristics necessary to manage during this digital age are more related to people management. Hence leaders need to understand and leverage on the technologies available, and seek collaborations that navigate individualism and collectivism, that unites people more to the benefits of the latter.

So more than ever, today’s multi-platform media environment creates unique issues whether you’re navigating a communications crisis or building your brand. When your audience is diverse—culturally, generational, geographically, or philosophically—agility in messaging becomes even more important. But how do you communicate strongly and inspire others most effectively when your communication primarily takes place through an interface? Designed for professionals who seek to increase their influence, The Communication for Leaders in the Digital Age training course teaches disciplined communications strategies that can improve your performance in different contexts.

The crux of communication is what sense and intent your listener makes of your messages. The sense and significance of that is through the leader's ability to communicate clearly and objectively. In this new norm, the ability to be adaptable and agile becomes essential for anyone who wants to thrive during these changes or risk being left behind. This means the new leader needs to be creative and persuasive, while actively and intuitively listening. It is necessary to be willing to collaborate with the team, to clarify doubts, to strengthen ties, while forging ahead as a progressive team.

This training course will highlight:

  • Importance of Communications in the Digital Age
  • Protecting your brand in a crisis.
  • The importance and virtues of Magnetic Personality for ensuring undivided audience’s attention.
  • The Strategic value of Critical Conversations.
  • Master the Art of Story telling for effective emphasis.
  • Balance your online personal brand with your organization's brand

Training Objectives

At the end of this training course, you will learn to:

  • Provide visionary direction and clear purpose
  • Be an effective and resilient communicator that enables and nurtures others
  • Be intentional with your communication
  • Build employee participation on all levels
  • Unleash the power to inspire, engage and lead others with clarity and optimism.
  • Build effective communication skills while encouraging autonomy among team members
  • Clearly align outcomes to achieving strategic goals.

Who should Attend?

This training course is suitable to a wide range of professionals but will greatly benefit:

  • Seasoned Leaders intent on taking their persona to the next level
  • Emerging leaders who intend to build confidence and presence for qualitative outcomes
  • Professionals who interface with the public or other stakeholders who need to tailor their message to their various audiences
  • Professionals at any level who want to command attention and increase their personal and professional presence

About Saudi Glomacs

At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.

With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.

Training Outline

DAY 1: The need to Present with Power
  • Importance of Communications in the Digital Age
  • The Strategy of structure for the most crucial points
  • Choose to deliver with impact consistently
  • Craft visually compelling presentations
  • Leverage ‘body language’ in a digital environment
  • Magnetic Personality – the virtues of holding your audience’s attention
DAY 2: Communicating in a Crisis
  • Diagnose communication gaps and weak spots
  • Protect your brand in a crisis.
  • Preparation, learning and recovery from a crisis.
  • Pivot from the need and release of negative information.
  • Practice message discipline and consistency throughout the organization
DAY 3: Dealing with Critical Conversations for Mastering Discourse
  • The Strategic value of Critical Conversations
  • Prepare for high stakes where your leadership may be challenged.
  • Develop and stay on point with correct messaging.
  • Control the conversation and prevent escalation.
  • Review your corporate persona and brand image
  • Alignment of your brand persona with your company's social media policy.
DAY 4: Perception Management
  • Getting Unstuck with Perceptions
  • The crucial ideas and skills that need to be developed
  • Master the Art of Story telling
  • The End in Mind - Start with Heart
  • State your purpose, objective and conviction
  • Learning to see within and look ahead
  • Seeking Mutual grounds for Mutual Win-Win
DAY 5: Practice and Purpose
  • Leveling up your presence via an Optimized online presence
  • Create relevant and engaging content that hooks your target audience
  • Balance your online personal brand with your organization's brand.
  • Develop and expand your network through social media.
  • Move to Action Planning with Sustainability
  • What’s next? The Journey of Practice and Purpose must continue with greater resolve
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.

Providers and Associations

Oxford Management Centre
Oxford Management Centre
PetroKnowledge
PetroKnowledge
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Sessions in international locations

Venue: Dubai - UAE
Fee: US $5,950
Date: 12-16 May 2025
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Venue: Casablanca - Morocco
Fee: US $5,950
Date: 19-23 May 2025
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Venue: Dubai - UAE
Fee: US $5,950
Date: 21-25 Jul 2025
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Venue: Dubai - UAE
Fee: US $5,950
Date: 15-19 Sep 2025
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Venue: Amsterdam - The Netherlands
Fee: US $5,950
Date: 03-07 Nov 2025
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Venue: Dubai - UAE
Fee: US $5,950
Date: 17-21 Nov 2025
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Venue: Dubai - UAE
Fee: US $5,950
Date: 09-13 Feb 2026
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