An Interactive 5-Day Training Course
Effective Communication for Government Employees
Develop your Communication Approaches in the Public Service
Course Overview
Effective Communications for Government Employees lets you understand how to develop a professional communication approach as a government to all your stakeholders. Important is not the question that the government should communicate, but much more the answers to the questions of what, when, whom, and how.
The way how communication from the government is perceived by the audience is essential for the successful implementation of government policies, rules and regulations and will also support the success of national, regional, and local servants. Also, governments have to think more and more in branding and reputation terms and not only during times of crisis.
This Effective Communications for Government Employees training course will take you step by step through the strategic approach, the external communications field, the internal communications field, how to navigate and select the right communication tools, and how to develop your career as a professional communicator.
This GLOMACS training course will highlight:
- Development of communication strategy for government bodies
- Understanding the stakeholders of the government communication
- The approach to external communication
- Key to success is internal communication
- Navigating the huge amount of available communication tools
- Developing your career in government communications
Training Outline
DAY 1: Communicating Strategically as a Government Organization
- From government policy to communication strategy
- Understanding government information and networking
- Analyzing your stakeholders
- Planning - the basis of every successful campaign
- Impact of culture on your communication
- Selection and developing a communication strategy
DAY 2: Communication with the Government’s External Environment
- The media landscape – global, national, local
- Media relations at a government level
- National vs local media
- Using social media as a government organization
- Crisis communication
- Issue management
- Branding and reputation management
- Acting in partnerships
- How to address external communication
DAY 3: Success Starts with Strong Internal Communication
- How to involve employees in your success
- Face-to-face communication
- Internal inline engagement
- Line-management communication
- Change management
- Impact of internal communication on your success
DAY 4: Navigating and Selecting the Right Communication Tools
- Digital tools
- Print tools
- Visual and audio tools
- Branding tools
- Sponsoring and events
- Monitor and measurement tools
- Selecting the right communication mix for the case
DAY 5: Successful Government Communication in Practice
- Connecting the dots of strategy, planning, and execution
- Your presentation – the first impression counts
- Communicate with trust and integrity
- Monitor and measure for success
- Presentation of case studies
- Professional development
- Working with communication agencies and consultants
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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