An Interactive 5-Day Training Course
Emotional Intelligence in Public Relations
Strengthening Communication, Influence, and
Relationship Management through Emotional Intelligence
Course Overview
This Emotional Intelligence in Public Relations training course equips PR professionals, communication specialists, and organizational representatives with the essential emotional intelligence (EI) skills needed to manage stakeholder relations effectively, handle media interactions with confidence, and lead communication initiatives with empathy and impact.
Public Relations is a people-centric discipline where emotions, perceptions, and human connections drive success. By mastering the components of emotional intelligence — self-awareness, empathy, social skills, and self-regulation — participants will learn how to create meaningful engagement, manage crises gracefully, and communicate authentically across all channels.
- Understanding the role of emotional intelligence in modern PR practices
- Building self-awareness and emotional control in high-pressure environments
- Communicating with empathy and authenticity to different audiences
- Strengthening professional relationships through active listening and empathy
- Managing media crises and public perception using EI principles
Training Outline
DAY 1: Understanding Emotional Intelligence in Public Relations
- Definition and components of emotional intelligence (EI)
- The connection between emotions, communication, and public perception
- Role of EI in effective PR strategy and stakeholder engagement
- Understanding your emotional strengths and triggers
- Assessing emotional competencies for PR success
- Building a foundation for emotionally intelligent communication
DAY 2: Self-Awareness and Self-Management in PR
- Developing self-awareness under media pressure
- Managing emotions during interviews and press events
- Building resilience and composure in crisis communication
- Techniques for emotional regulation and decision-making
- Maintaining professional tone and credibility in public interactions
- Turning criticism into constructive growth
DAY 3: Empathy and Social Awareness in Stakeholder Relations
- Understanding the needs and perspectives of key audiences
- Building empathy for clients, media partners, and the public
- Recognizing emotional cues in verbal and non-verbal communication
- Enhancing cultural sensitivity in global PR settings
- Applying emotional intelligence in brand storytelling
- Using empathy to strengthen stakeholder trust and collaboration
DAY 4: Relationship Management and Influence through EI
- Building authentic relationships with journalists and influencers
- Managing challenging stakeholders and high-conflict situations
- Emotional intelligence techniques for persuasive communication
- Collaborative problem-solving in PR and media relations
- Leadership communication using EI principles
- Enhancing negotiation and influence through emotional awareness
DAY 5: Emotional Intelligence in Crisis and Reputation Management
- Applying EI principles to manage public image crises
- Communicating effectively under pressure and uncertainty
- Balancing transparency and confidentiality in public statements
- Handling criticism, misinformation, and negative publicity
- Developing emotionally intelligent crisis communication frameworks
- Action planning for sustainable EI-driven communication excellence
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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