An Interactive 5-Day Training Course
Mini MBA in Marketing & Brand Management
Course Overview
Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organization can best serve and designs programmes to influence these stakeholders.
This training course focuses on:
- The major decisions marketing and brand management leaders face in matching their organizations resources with marketplace realities
- Analysis of current issues in marketing and brand management and frameworks for managing them
- Best practices, concepts, tools and techniques for managing marketing and brand activities
- Applying marketing and branding theories to the real-world issues delegates face including balancing demand and supply, understanding, and responding to buyer behaviors, and relationship building.
Training Outline
DAY 1: Strategic Marketing Management
- Overview of the core marketing concepts and the marketing process
- Methods for analyzing marketing opportunities
- Strategies for managing products and services including product families and product lines
- Designing pricing strategies to maximize volumes, revenues or profits
- Strategic distribution decisions to get products to customers quickly and cost effectively
- Developing effective promotion strategies to engage consumers, customers and clients
DAY 2: Brand Management
- Creating an effective brand identity
- Brand naming options for product families and product lines
- Developing support for the brand: champions, ambassadors, celebrities, influencers
- Protecting the brand over time: monitoring stakeholder experiences and perceptions
- Knowing when to refresh the brand
- Managing the organizations reputation
DAY 3: Managing Stakeholders
- Understanding B2C decision making and buyer behaviors
- Understanding B2B decision making and buyer behaviors
- Mapping, segmenting and prioritizing stakeholders
- How to create buyer behaviors
- Relationships management: using customer journey maps
- Improving customer experience: taking customers on the journey
DAY 4: Managing Marketing Communication Activities
- Key marketing tools and channels
- Digital marketing and social media marketing
- Managing relationships with the media
- Developing new products and services
- Managing the product life cycle
- Useful frameworks for creating a marketing plan
DAY 5: Evaluation & Finance for Marketers
- Developing key marketing KPIs to measure outputs, outcomes, value and differentiation
- The financial cycle: creating marketing forecasts and budgets
- Reading financial information: P&L accounts, balance sheets and cash-flow
- Demonstrating return on investment for executives
- Investment decision making
- Action planning
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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