An Interactive 5-Day Training Course
Port Marketing & Business Development
Strengthening Reputation, Attracting New Clients, and Increasing Market
Course Overview
Marketing is the business function that identifies customer needs, comes up with products and services to satisfy these needs, determines which stakeholders the organisation should focus on, and designs programmes to turn stakeholders into loyal advocates.
Global marketplace forces create an intense competitive environment for land and seaport operators around the world. Those that thrive use strategic marketing to focus on differentiation and a stakeholder-centred response to business mistakes.
This GLOMACS Port Marketing and Business Development training course focuses on:
- The major decisions marketing and business development managers face in matching their organisation’s resources with marketplace realities
- Analysis of current issues in marketing and business development and frameworks for managing them
- Best practices, concepts, tools and techniques for managing marketing and business development activities
- Applying marketing and business development theories to the real-world issues delegates face including balancing demand and supply, understanding and responding to buyer behaviours, and relationship building.
Training Outline
DAY 1: The Value of Marketing in Ports Management
- Overview of the core marketing concepts and the marketing process
- The business development process
- Methods for analysing marketing opportunities
- Methods for forecasting market demand
- Segmenting and prioritising markets
- Responding to emerging issues: digitisation, artificial intelligence, and sustainability
DAY 2: Engaging Key Stakeholders
- Brainstorming, mapping, segmenting, and prioritising stakeholders
- Understanding B2B decision making and buyer behaviours
- Using buyer personas to increase the impact of messaging
- Investor relationship management: using journey maps
- Improving customer experience: taking customers on the journey
- Becoming a neighbour of choice for your local communities
DAY 3: Designing Effective Marketing Strategies and Plans
- Setting Strategic Marketing Goals: linking to corporate vision, mission & business objectives
- Creating an effective brand identify and protecting the brand over time
- Designing pricing strategies to maximise volumes, revenues or profits
- Strategies for managing products and services including product families and product lines
- Developing effective promotion strategies to engage clients, investors and other key stakeholders
- Digital marketing and social media marketing best practices
DAY 4: Resolving Service Delivery Failures and Unexpected Crises
- Planning for the unexpected
- Managing business continuity and business recovery
- Identifying and training media spokespeople
- Your initial response: creating the holding statement and briefing materials
- Communicating with key stakeholders during a crisis
- Managing relationships with the media including giving media interviews
DAY 5: Business Development in Practice
- Prospecting and generating sales leads
- Turning awareness into interest and new business
- Negotiating effectively
- Improving selling skills
- Writing and managing bids
- Action planning
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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