An Interactive 5-Day Training Course
Public Relations in the Oil and Gas Industry
Communicating in a Volatile Environment
Course Overview
This GLOMACS Public Relations in the Oil and Gas Industry seminar will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners and the media building your brand and reputation.
The energy sector is vital to our daily lives and to global economies but, much of the time, is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders.
This powerful GLOMACS Public Relations in the Oil and Gas Industry online training seminar takes a problem-solving approach to the design of PR programmes for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.
Participants will develop the following competencies:
- Setting clear objectives and KPIs with realistic budgets and schedules
- Campaign design and planning skills
- Engaging target audiences – including the media – with great content
- Use of key tools and techniques to influence audience behaviour
- Media relations strategies and tools to optimise coverage in your target channels
- Crisis and litigation management approaches
Training Objectives
At the end of this GLOMACS online training seminar delegates will be able to:
- Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
- Examine the range of PR tools and techniques to select the best for your purpose
- Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
- Measure risk and plan to mitigate these risks
- Understand how to generate and place stories in the media and achieve consistently favorable coverage
Who should Attend?
This GLOMACS Public Relations in the Oil and Gas Industry online training seminar is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests, and VIPs.
- PR, public affairs, corporate communications, and media / press officers
- Community relations specialists
- Government and external affairs personnel
- Managers of all levels and team leaders
- Middle and senior managers with a responsibility for effective communications
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
DAY 1: The Complete PR / Communications Professional
- The Role of Communications and PR in the Oil and Gas Industries
- Overview of the Challenges Facing the Industry and its Image / Reputation
- The Reputation Managers – Building and Defending your Brand
- From Local Community to the Regulators – Identifying and Classifying Stakeholders
- Identifying your Target Publics or Audiences
- From Exploration to Retail - Engaging and Marshalling your supply Chain
DAY 2: Telling Your Story – And Getting It Heard
- Setting SMART Objectives to Meet your Business Needs
- The Psychology of Persuasion
- The Power of Storytelling – Building your Message House
- Choosing Channels to Reach your Target Audience, The POEM Acronym
- Persuading and Building Relationships with the Media
- Social Media and its Power
DAY 3: The Power of Community – CSR in Action
- Identifying the Issues that Resonate – Sentiment Mining
- Pressure Groups and NGOs – How to involve them
- Choosing your Causes for PR Crisis Defence
- Cause Related Development and Brand Building
- Engaging and Encouraging your Staff, Suppliers and Customers
- Social Responsibility Reporting
DAY 4: Crisis Avoidance and Crisis Management
- Environmental Scanning, using SWOT and PEST Analyses and Scenarios
- Advanced Issue Management
- Building your Crisis Management Plan and Toolkit including ‘dark’ websites
- Identifying and Online training Media Spokespeople
- Planning and Giving Media Interviews and Briefing Interviewees
- Crisis Handling and Business Recovery
DAY 5: Putting It All Together
- Media Relations – Maintaining your Reputation across Traditional and Digital Media
- Planning, Writing and Distributing Effective Media Releases
- Developing your Communications Strategy
- Informing, Consulting and Working with the ‘C’ suite
- Using Measurement to improve Performance
- Summary and Conclusion
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
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