An Interactive 5-Day Training Course

Public Relations in the Oil and Gas Industry

Communicating in a Volatile Environment

Public Relations in the Oil and Gas Industry

Course Overview

This GLOMACS Public Relations in the Oil and Gas Industry seminar will help your organisation to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners and the media building your brand and reputation.

The energy sector is vital to our daily lives and to global economies but, much of the time, is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders.

This powerful GLOMACS Public Relations in the Oil and Gas Industry online training seminar takes a problem-solving approach to the design of PR programmes for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organisational strategy.

Participants will develop the following competencies:

  • Setting clear objectives and KPIs with realistic budgets and schedules
  • Campaign design and planning skills
  • Engaging target audiences – including the media – with great content
  • Use of key tools and techniques to influence audience behaviour
  • Media relations strategies and tools to optimise coverage in your target channels
  • Crisis and litigation management approaches

Training Objectives

At the end of this GLOMACS online training seminar delegates will be able to:

  • Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
  • Examine the range of PR tools and techniques to select the best for your purpose
  • Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
  • Measure risk and plan to mitigate these risks
  • Understand how to generate and place stories in the media and achieve consistently favorable coverage

Training Methodology

This online training seminar will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training seminar is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Impact

Your organisation will benefit from:

  • Clearer and more focused internal and external communication
  • Production of clearer and more strategic PR / Communications briefs
  • Coherent and focused campaigns that deliver clear business results
  • Enhanced reputation and brand profile through well designed campaigns
  • Enhanced media profile and breadth of coverage
  • Maximum effect for minimum financial outlay

Personal Impact

You will acquire a range of skills, techniques, and knowledge, particularly:

  • Greater problem-solving ability
  • Ability to think and act more creatively
  • Greater confidence in presenting your arguments to diverse audiences
  • Tools to manage issues across a range of media
  • Crisis management skills

Who should Attend?

This GLOMACS Public Relations in the Oil and Gas Industry online training seminar is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests, and VIPs.

  • PR, public affairs, corporate communications, and media / press officers
  • Community relations specialists
  • Government and external affairs personnel
  • Managers of all levels and team leaders
  • Middle and senior managers with a responsibility for effective communications

Training Outline

: The Complete PR / Communications Professional
  • The Role of Communications and PR in the Oil and Gas Industries
  • Overview of the Challenges Facing the Industry and its Image / Reputation
  • The Reputation Managers – Building and Defending your Brand
  • From Local Community to the Regulators – Identifying and Classifying Stakeholders
  • Identifying your Target Publics or Audiences
  • From Exploration to Retail - Engaging and Marshalling your supply Chain
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
  • Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation

GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.

Providers and Associations

KC Academy
KC Academy

Our collaboration with KC Academy aims to provide the best training services and benefits for our valued clients

The Energy Training Centre
The Energy Training Centre

Our collaboration with Energy Training Centre aims to provide the best training services and benefits for our valued clients

Oxford Management Centre
Oxford Management Centre

A GLOMACS - Oxford Management Centre collaboration aimed at providing the best training services and benefits to our valued clients.

PetroKnowledge
PetroKnowledge

Our collaboration with Petroknowledge aims to provide the best training services and benefits for our valued clients

We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department click here

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