An Interactive 5-Day Training Course
Social Media Summit
Social Media Marketing Best Practice
Course Overview
Social Media Marketing is one of the fastest growing, cheapest and most effective forms of marketing to increase your brand awareness and engage with your audience – whether employees, customers or stakeholders.
This GLOMACS training course is designed for business professionals within forward-thinking organizations looking to take advance of the power of social media. It covers the essentials of building and executing an effective social media strategy.
This GLOMACS training seminar will highlight:
- Identify best social media platforms
- Create engaging content for different social media
- Learn brand storytelling and engaging with others via social media
- Structure your social media marketing campaign
- Best practice models and leading trends
Training Objectives
At the end of this GLOMACS training seminar, you will learn to:
- How Social Media works and the latest trends and developments
- Social Media Strategy and creating social objectives
- Developing a target audience and understanding how to target your ideal audience
- How to build a following and create a dialogue
- Building awareness and trust
- Social Media Channels, including: Twitter, Facebook, LinkedIn, Instagram & Pinterest, YouTube, Google Plus & others
- Developing the RITE content (Relevant, Interesting, Timely, Entertaining)
- Measurement with KPI’s and measuring using Social Media tools
- Social media outsourcing and automation
Who should Attend?
Managers and marketing professionals who need to stay up-to-date and develop their social media knowledge and skills.
This GLOMACS training course is suitable to a wide range of professionals but will greatly benefit:
- Traditional Marketers and Marketing Executives
- Marketing Managers and Senior Management
- IT Managers
- Those responsible for developing or implementing a digital marketing strategy for their organization
- Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
DAY 1: Identify Social Media Platforms
- An Overview of the Main Social Media Platforms
- The Differences between each Platform
- What type of audiences do they appeal to?
- Best Practices for each Platform
- Choosing the Correct Social Media Platform for Your Business
- Setting-up a Social Media Experience
- Best Social Media Account Practices
- Facebook for a Business
- Twitter for a Business
- LinkedIn for a Business
- Instagram for a Business
- YouTube for a Business
DAY 2: Developing Content and Copy
- Identify What Type of Content is Best Suited for Each Platform and Your Brand
- Creating Original Content
- How to Choose Imagery, Videos and GIFs and the Best Websites To Do This
- Edit Your Photos / Images using Free Editing Software and Ensure Correct Sizing for Each Platform
- Learn to Write Engaging Copy to Capture Your Audience’s Attention
- The Importance of Variety and Making Sure Content Doesn’t Get Stagnant
- Topics and Messaging
- Content Curation
- Using Influencers to Drive Your Reach
DAY 3: Growing and Engaging an Audience
- Creating a Consistent Tone of Voice
- Knowing Your Audience
- Ensuring Your Story is Unique
- Becoming Memorable to Your Audience
- Portraying Personality in Your Posts
- Invite Your Audience and Customers to Become Part of Your Brand
- Hashtag Best Practice
DAY 4: Structuring Social Media Marketing Campaigns
- Creating Posts with Suitable Imagery and Snappy Copy
- Discover What Can Make Your Post Successful or Unsuccessful
- Plan a Monthly Content Calendar
- Learn to Post at the Best Times for Maximum Engagement
- How to Use a Scheduling Platform
- How to Use the Stories Function on Various Platforms Successfully
- The Importance of Hashtag Research and How to Use Them Effectively
- Advertising Best Practice
DAY 5: Developing Data-Driven Audience and Campaign Insights
- Campaign Tools Analysis and Automation Tools
- Facebook Tools and Analytics
- Twitter Tools and Analytics
- LinkedIn Tools and Analytics
- Instagram Tools and Analytics
- YouTube Analytics and Campaigns
- Hands-on Project to Put These Skills into Practice
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Sessions in international locations
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