An Interactive 2-Day Training Course
Strategic Brand Positioning and Marketing
Developing the Right Position
We currently have no scheduled session for this Course. If you are interested in running this course, please contact our Training Department click here
Course Overview
Brands are powerful differentiators for products, whether one is looking at footwear, fast food, clothing, hotels or even holiday destinations, the consumer will be influenced by the brand and its associations with quality, service, value or whatever is important. Branding works regardless of whether the consumer is B2B or B2C and can provide a critical edge in competitive markets.
This Strategic Brand Positioning and Marketing online training course will provide you with a good understanding of how to develop, position and market your brands effectively.
This GLOMACS Strategic Brand Positioning and Marketing online training course will highlight:
- Assessing your brands in the market
- Creating brand positioning
- Building winning brand values
- Planning and creating brand marketing initiatives
- Leveraging brand associations
Training Outline
DAY 1: Brand Equity, Categories and Image, Identifying Segments and Positioning
- Brand definition, brand v product comparison, examples of brand architectures
- Why do brands matter, what can be branded?
- Brand assets, brand strengths and brand values, what is brand management
- Definition of brand equity, creating brand equity through awareness, image and associations
- Designing appropriate product category structures – using the CBS (Category Breakdown Structure)
- Key aspects of strong brands (performance, image, consumer judgments, consumer emotions, consumer rationale, brand significance, overall resonance with customer)
- The essentials of brand positioning and developing a strong position
- Identifying core brand associations and auditing brands
DAY 2: Selecting and Managing Brand Identities, Marketing Strategies, Media Strategies, Brand Associations
- Selecting appropriate brand identities, gambits to make the brand identity memorable
- Protocols for naming brands, logos, symbols characters and slogans, packaging
- Taking a joined-up approach to designing brand marketing programs, using personalization techniques to connect with the customer
- Developing an appropriate strategy for products, channel/pricing/value engineering strategies
- Working with brand associations
- The relationship between existing and new brand associations
- The relationship between brands and channels
- Geographic factors, brand alliances and co-branding, ingredient branding, licensing brand elements
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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