An Interactive 5-Day Training Course
Strategic Storytelling for Business Impact
Harnessing the Power of Narrative to
Drive Business Engagement and Influence
Course Overview
In today’s competitive business environment, data alone cannot drive decisions or inspire changes stories do. The Strategic Storytelling for Business Impact training course is designed to help professionals master the art of storytelling to communicate strategy, build influence, and spark engagement across all levels of business. Whether addressing senior stakeholders, motivating teams, or connecting with clients, the ability to craft compelling narratives is a transformative skill.
This immersive training course experience blends foundational theory with hands-on storytelling development and expert feedback. Participants will learn how to translate corporate goals into meaningful stories that resonate with diverse audiences, turning facts into narratives and messages into moments of impact.
This Strategic Storytelling for Business Impact training course focuses on:
- Crafting clear, powerful, and persuasive business stories
- Structuring narratives that align with strategic objectives
- Building emotional resonance across varied audience groups
- Applying storytelling in leadership, branding, marketing, and change initiatives
- Leveraging visual elements and delivery techniques to enhance storytelling effectiveness
Training Objectives
At the end of the Strategic Storytelling for Business Impact training course, participants will be able to:
- Understand the core elements and psychological foundations of impactful storytelling
- Develop structured narratives that support business priorities and change agendas
- Use storytelling techniques to influence, persuade, and inspire stakeholders
- Apply storytelling across functional areas such as sales, marketing, leadership, and transformation
- Deliver stories with clarity, emotional appeal, and executive presence
Who should Attend?
- Executives, Managers, and Team Leaders
- Sales and Business Development Professionals
- Marketing and Communications Specialists
- HR and Change Management Leaders
- Consultants, Trainers, and Presenters seeking to enhance engagement
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
- Understand the neuroscience and psychology behind storytelling
- Explore the role of story in persuasion, influence, and leadership
- Analyze business storytelling successes and failures
- Break down the elements of a compelling story (character, conflict, change)
- Align storytelling with business goals, audiences, and contexts
- Explore tone, voice, and narrative positioning
- Use storytelling to communicate vision, values, and direction
- Build emotional resonance and trust in teams and organizations
- Frame stories for change management and resilience
- Understand customer-centric storytelling for sales and client pitches
- Build brand stories that communicate identity and purpose
- Use case studies and testimonials as narrative tools
- Turn data, insights, and reports into clear, engaging narratives
- Use visual storytelling to support your message
- Refine delivery skills: tone, pacing, presence, and emotional control
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Sessions in international locations
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