An Interactive 5-Day Training Course
The Fundamentals of Business Communication
Developing Professional Writing & Speaking Skills
Course Overview
The Fundamentals of Business Communication training course has been specifically designed to develop the competency of professionals to equip them with the necessary skills and confidence to achieve excellence in spoken and written communication.
The training course includes a wealth of practical guidance on improving the effectiveness of various verbal and written communication forms. If you want your reports, memos, letters and e-mails to be read with interest and acted upon and if you're going to be able to present your ideas with impact and effectiveness, this is the right training course for you.
This GLOMACS The Fundamentals of Business Communication training course will highlight:
- The importance of professional levels of written and spoken English
- Proven ways to improve the effectiveness of various forms of written communication
- Power language to enhance influence and impact
- Presentation skills to persuade even the most hostile audience
- How to convey a credible message and create concise messages using a structured process?
Training Objectives
By the end of this The Fundamentals of Business Communication training course, you will be able to:
- Meet the needs of your readers/audiences, by helping them achieve their objectives
- Listen more intently and intensely to understand others and their needs and requirements
- Write more precise, more effective and professional e-mails, letters and reports
- Speak in front of a group with greater confidence
- Build rapport with your audiences and clients
- Confidently use the proper techniques, tools and skills for a wide variety of communication challenges
Who should Attend?
This GLOMACS Fundamentals of Business Communication training course aims to take participants’ written and oral skills to higher levels. It is for a wide range of professionals whose work requires them to communicate with others:
- New & Experienced Supervisors
- Team Leaders & Line Managers
- Specialists
- Marketing, HR and PR Professionals
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
DAY 1: Establishing the Groundwork in Written and Spoken Communication
- What is successful business communication?
- Establishing a clear brief by careful listening and questioning
- Barriers to effective communication and how to overcome them
- Mindfulness, rapport and charisma building
- The role of emotional intelligence in successful communication
- The types of communication to meet the needs of brief and audience
DAY 2: Developing Professional Writing Skills
- Fundamentals of business english – critical grammar and structure rules
- Fundamentals of business english – structures and phrases to avoid
- Structure – Why clear structure helps decision making?
- Structuring an Argument Coherently and Logically
- The skoosh case – Introduction – identifying typically written mistakes
- Generating ideas for writing and presenting – mind mapping and brainstorming
DAY 3: Professional Written Presentation
- Characteristics of effective writing
- Essential plain english techniques and how to apply them
- Avoiding Clichés, Jargon and Management-speak
- Improving clarity with headings and sub-headings
- Using Tables, Diagrams, Figures and Graphs
DAY 4: Mastering the Language of Business Persuasion
- Writing and presenting for a target audience and specific purpose
- Persuasive argumentation
- A process to marshal support for your ideas
- Powerful words and phrases to influence outcomes
- Influence and persuasion – The lessons from marketing sales and public administration
- Constructing a strong opening and powerful conclusion
DAY 5: Becoming a Fluent and Professional Speaker and Communicator
- How to control your nerves and manage stress before delivering?
- Presenting: do's and don'ts
- Storytelling as a vehicle for key messages
- Body language and posture for success
- Rehearsal: Giving and receiving feedback to increase performance
- Course evaluation and action planning
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
Sessions in international locations
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