An Interactive 5-Day Training Course
The Sales & Marketing Management MBA
Initiatives to Increase Sales Volumes and Revenues
Course Overview
This GLOMACS Sales & Marketing Management MBA training course enables participants to identify customer needs, create products and services to satisfy these needs, determine which stakeholders the organization can best serve, and design programmes to inform and build relationships with these stakeholders.
The participants will be able to advise on and lead customer satisfaction, new product development, product and service management, innovative selling, and service. They will see their business through their client or customer's eyes and make decisions that have a positive impact on finances and reputation.
This The Sales & Marketing Management MBA training course will highlight:
- The major decisions marketing and sales leaders face in matching their organizations resources with marketplace realities
- Current issues in marketing and sales management and frameworks for responding effectively to them
- Best practices, concepts, tools and techniques for managing marketing and sales activities
- Applying marketing and sales theories to the real-world issues delegates face including balancing demand and supply, understanding and responding to buyer behaviors, and relationship building
- Verbal and non-verbal skills for managing teams for peal performance
Training Objectives
By the end of this The Sales & Marketing Management MBA training course, participants will be able to:
- Align sales and marketing Initiatives within the organization
- Develop sales and marketing strategies and programmes to build competitive advantage
- Improve the sales recruiting, interviewing, and hiring process
- Integrate social media marketing with traditional marketing activities
- Use the marketing mix to increase business development opportunities
- Adjust their marketing, communication and selling styles to that of people from other cultures
Who should Attend?
This Sales & Marketing Management MBA training course is for business development, sales, and marketing professionals who are looking to progress their leadership and management capabilities. They will currently have supervisory positions and be preparing for promotion to a more demanding role.
This GLOMACS training course is a suitably wide range of professionals but will significantly benefit:
- Regional Sales Managers
- Sales Directors
- Account Managers
- Account Executives
- Customer Relationship Managers and Executives
- Telephone Sales Managers
- Sales Executives
- Online Sales Managers
- Sales Executives
- Sales Engineers
- Sales Trainers
- Customer Service Managers and Advisors / Agents
- Business Development Managers and Executives
- Marketing Strategists and Planners
- Creatives and Content Management Specialists
- Digital Brand Management, Digital Marketing, Social Media and SEO specialists
- Researchers
- Data Analysts
- PR, Public Affairs, Media Relations, Community Relations and Reputation Management Professionals
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
Training Outline
DAY 1: Managing Marketing Resources
- Creating the Marketing Team
- Needs, Structure, Recruitment, and Induction
- Developing Team Members’ Capabilities through Mentoring and Providing Challenges
- Setting Clear Priorities
- Selecting, Explaining and Winning Support for Team Goals
- Techniques for Setting and Managing the Marketing Budgets
- Monitoring, Evaluating and Reporting the Financial Performance of Marketing
- Developing and Sustaining Relationships with External Suppliers
- Photographers
- Printers
- Agencies
DAY 2: Perfecting Marketing Management
- Directing Insights
- Researching Markets, Analyzing and Forecasting Customer Demand
- Encouraging Customer Centricity
- Connecting with Customers
- Developing Long Term Win-Win Relationships
- Strengthening Brands
- Image, Positioning, Lines and Families
- Maximizing Revenues and Profits through Effective Product Life Cycle Management
- Integrated Marketing Communications
- Online and Offline Activities
- Campaigns
- Ensuring Value along the Distribution Channels, whether Vertical, Horizontal or Integrated
DAY 3: Operational Sales Management
- Choosing between the Types of Sales Roles from Creating Demand to Delivering Products
- Setting Sales Force Objectives
- Prospecting, Selling, Servicing and Allocating Products During Shortages
- Strategies for Deploying Salespeople Strategically in Response to Customer Needs, Competitors’ Actions and Marketplace Changes
- Options for Structuring the Sales Force, Depending on Type of Customer and Product Lines
- Developing an Attractive Sales Force Compensation Plan that Provides Essential Regular Income plus Incentives for High Performance
- Planning: Forecasting and Projecting Sales for Management Information Systems Reporting
DAY 4: Managing Sales Teams for Peak Performance
- Understanding the Key Principles of Personal Selling – Sales Tactics, Negotiation, Relationship Management
- The Characteristics of Highly Motivated and Competent Salespeople
- Encouraging Ongoing Learning and Development for Mastering Sales Capabilities
- Directing Sales Representatives through Setting Targets for Contact with Prospects and Customers
- Motivating Salespeople to Do Their Best through Relationships and Incentives
- Evaluating Individual Sales Performance and Giving Good Feedback that Leads to Improved Performance
DAY 5: Advanced Interpersonal Skills
- Time Management Strategies for Prioritizing, Staying on Task and Becoming More Efficient
- Giving Feedback
- Understanding when and how to provide constructive feedback, so it is useful and helpful
- Facilitating Discussion and Debate
- Ensuring everyone contributes and respects different viewpoints
- Enabling Collaboration
- Sharing and encouraging others to share ideas and information
- Creating Respect for Others
- A cohesive team with mutual respect
- Managing Effective Meetings
- Aiming for a commitment, not just agreement
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
Sessions in international locations
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