An Interactive 5-Day Training Course
Agile Product Management
Bringing Profitable Products to Market
Course Overview
In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.
This Agile Product Management training course will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.
This GLOMACS Agile Product Management training course will highlight:
- The key frameworks and processes for agile product management
- Developing a roadmap for new products or services
- Forecasting new product volumes and project business case financials
- Pricing products/services, value engineering to market price points
- Using agile project management techniques to accelerate the development of new products and services
Training Outline
DAY 1: Product Management Frameworks
- Product management framework
- Product manager’s role
- Success factors in product management
- Identifying and managing stakeholder expectations
- Innovation frameworks
- Reporting framework
- Product portfolios and product roadmaps
- Opportunity costs in product channels
DAY 2: Researching and Planning
- Forecasting sales volumes and revenues
- Developing financials for the business case
- Recognizing customer needs and product requirements
- Value engineering products to the market price points
- Developing pricing strategies
- Discounting options
- Developing the scope of a new product or service
- The new product launch playbook
DAY 3: Agile Project Management Techniques
- Establishing quality criteria and management
- The agile delivery triangle
- Types of a project lifecycle
- The agile process and planning techniques
- Estimating the time required
- Burndown charts for delivery control
- Quality tools and techniques
DAY 4: Product Management of Sales Strategies
- Copywriting tips and tools and techniques for copywriting
- Aligning offers to customer needs
- Describing the customer experience pathway
- Developing and using customer personas
- The pitch book and its structure
- Reacting to customer objections
- Supporting and mentoring colleagues to help increase sales
- Developing incentive packages and assessing customer loyalty
DAY 5: Market Analysis for Product Management
- The art of competitive positioning
- Five considerations in choosing markets
- Three market perspectives
- The importance of strategic fit
- Visualizing a market
- Assessing the total market and total accessible market revenues
- Assessing the total segment potential and total expected segment revenues
- Choosing and discarding market segments
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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