An Interactive 5-Day Training Course
Modern Meetings, Incentives, Conference and Events (MICE) Techniques
Course Overview
The meetings, incentives, conferences, and events industry is growing worldwide. The numbers of special interest conferences, conventions, exhibitions and festivals demand ever greater mixes of trades and facilities. Bidding for, securing and delivering a successful event requires a wide range of skills and takes imagination and a high degree of organisation
This training course is designed to equip students with the skills to organise all aspects of indoor and outdoor events, press conferences, exhibitions, conferences, product launches, festivals, and charitable fundraising events or major sponsored events. It covers the bid process, project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management. This GLOMACS training course will help you:
- Channel your imagination to develop exciting event concepts and win pitches
- Hone the organisational skills and knowledge to plan and manage any event
- Create and sustain profitable professional alliances that deliver
- Understand how to turn an ordinary event into an eco event and meet CSR targets
- Bring all of the elements together to make a world class event that will be remembered for all the right reasons.
Training Outline
DAY 1: An Introduction to the MICE industry
- Introduction, welcome and goal setting
- Key qualities of an Event Manager
- Generating new business
- Creating a “seamless” service for MICE events
- Nurturing and supporting potential clients – joining their networks
- Creating a first-class event brief
- Listening skills and desk research
- The event bidding process
DAY 2: Perfect Pitch
- Creating the perfect proposal
- A problem-solving approach to event design
- The place of lateral thinking and creativity
- Supporting documentation for your bid
- The art of influence and persuasion
- Presentation skills
- Costing and budget preparation
- Sponsorship and building bid alliances
DAY 3: Perfect Planning
- Identifying Event Goals and SMART Objectives
- Project management and Projectlibre
- Creating the multi-disciplinary team
- Programme planning - sourcing venues, speakers and entertainment
- Conducting a risk assessment and documenting it
- Time management, scheduling and rosters
- Event equipment and building organisational capability
- Theming, catering and partner programmes
- On-line events
DAY 4: Perfect Reputation
- The changed world of relationships in the age of social media networks
- Identifying the drivers of reputation growth and development
- Differentiating yourself in the marketplace
- Using measurement to improve performance
- Reputational management
- E-reputational management, Search Engine Optimisation and other media tools
- ISO 20121: The International Standard for sustainable events and other certification
- Corporate Social Responsibility and eco-event planning
DAY 5: Putting it all together
- Marketing the event
- Measuring event success
- Planning your career and personal development
- Developing your portfolio
- Managing up and increasing your personal visibility
- Networking and effectiveness
- Team working and your personal effectiveness
- Summary and Conclusion
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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