An Interactive 5-Day Training Course
Strategic Public Affairs and Government Relations Programme
Effective interaction with interest groups, media and Government
Course Overview
This Strategic Public Affairs and Government Relations Programme, covers the overall techniques and practices for engaging with Policymakers as part of a systematic strategy to influence Government Policy and Shape Legislation. This training course will allow participants to learn how to bring into play those Practices in a number of areas, to promote the Public image of the organization through the promotion of a single cause or thought.
This training course will also help delegates know how to generate Media Coverage and Campaigns for leverage in Government Relations. This training course will address the Lobbying practice in a comprehensive manner, with its various Frameworks and their applicability on different situations. The class will end by discussing the key factors that could impact the success of Public Affairs Training courses during its implementation.
This GLOMACS Strategic Public Affairs and Government Relations Programme will highlight:
- Fundamental Principles of Public Affairs and Government Relations
- Creating a Public Affairs Strategy
- Practical implementation of Strategy Training courses
- Development of relationships with Government Officials.
- Various Lobbying Frameworks and when to use each
- How to design and execute effective Media Activities and Campaigns
Training Outline
DAY 1:
- The role of public affairs
- Principles of public affairs and government relations
- Corporate political activity
- Lobbying frameworks
- Digital media and tech trends
DAY 2: Public Affairs Strategy
- Mapping public affairs and political landscapes
- Objective setting
- Audience identification and management
- Building an influential argument
- Evaluation methods
- Measuring success
DAY 3: Working with Governments
- How governments work
- The role of politics in government policy making
- Engaging with government officials
- Dynamics of relationships with government officials
- Lobbying regulation for working with governments
- Transparency requirements for working with governments
DAY 4: Working with Media
- Proactive media relations
- Developing key messaging
- Campaign management
- Bypassing the news media
- Broadcast appearances
- Crisis management
DAY 5: Working with interest groups and other stakeholders
- Identifying stakeholders
- Stakeholder engagement and contact programmes
- Effective positioning with stakeholders
- Managing conflicting interests
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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