An Interactive 5-Day Training Course
Masterclass in Public Policy, Public Affairs and Government Relations
Influencing Policy Making
Course Overview
This GLOMACS Masterclass in Public Policy, Public Affairs and Government Relations provides a framework for Public Policy development, which will help enhance the learner’s knowledge and understanding on how Public Policies are designed, the mechanics of Policy-making used by Governments to analyze and monitor the delivery of Policy outcomes. This training course will provide insight into the distinction between Public Policy and Public Administration
This training course will give an introduction to the key elements of Public Affairs, help clarify the roles, duties and responsibilities of the Government relations function which is becoming an indispensable one in all corporates and organizations whether private, public or sate owned. This training course will help differentiate between Government Relations and Public Affairs roles and establish the fit of both into the Public Policy process as well the their interactions within the broader term of Public Relations.
This training course will highlight:
- Public Policy Landscape
- Public Policy Development and Delivery Process
- Role and Purpose of Public Affairs
- Public Affairs Strategy
- Government Relations Function
- Government Relations versus Public Affairs
- Public Policy versus Public Administration
Training Outline
DAY 1: Public Policy
- What is Public Policy
- Basic Concepts of Public Policy
- Public Policy Process
- Policy Formulation
- Generating policy solutions
- Policy Making
DAY 2: Public Policy Delivery
- Policy development
- Policy delivery models
- The 5-C Protocol
- Policy delivery challenges
- Public policy and public administration
- Policy evaluation
DAY 3: Public Affairs
- Overview of public affairs
- Role and purpose of public affairs and public affairs professionals
- Influence on the political process
- Mapping public affairs and political landscapes
- Working alongside media strategy
DAY 4: Public Affairs Strategy
- Objective setting
- Audience identification and management
- Building an influential argument
- Evaluation methods
- Measuring success
DAY 5: Government Relations
- Public affairs, public policy and politics
- Public affairs and government relations
- Need for government relations
- Good government relations
- Next steps
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
What do you need to learn next?
Check our list of courses or let us customize a course for you.
View courses
