An Interactive 5-Day Training Course
Crisis Communications
Managing the Media, Stakeholders and Customers
Course Overview
The Crisis Communications training course is designed to prepare professionals to respond effectively when unexpected crises strike and communication becomes critical. In today’s fast-moving world, crises often unfold rapidly, with media and social platforms intensifying pressure on organizations to act quickly and responsibly. This training course equips participants with the knowledge and skills to anticipate potential issues, build robust crisis communication plans, and prepare for various scenarios before they occur. Delegates will gain practical experience through simulations, enabling them to turn insight into actionable strategies that protect their organization’s reputation, maintain stakeholder trust, and ensure clear, timely messaging when it matters most.
By attending this training course, participants will develop a comprehensive crisis communication toolkit that strengthens their ability to handle complex and high-pressure situations. They will learn how to analyze potential risks, draft effective communication briefs, select and train spokespeople, and manage both traditional and social media interactions during a crisis. Organizations benefit by gaining staff who are capable of safeguarding their reputation, implementing proactive planning, and establishing crisis communication centers. On a personal level, participants will enhance their confidence, communication skills, and ability to manage internal and external stakeholders during challenging times.
This Crisis Communications training course will highlight:
- Analysis of real-life cases to understand what to do and not to do
- The way to put together a set of plans to cover your risks
- The resources that you will need to create a crisis communications centre
- How to handle the media – both traditional and social
- How best to keep stakeholders informed and monitor their response
Training Outline
- What is a crisis?
- The changing nature of crises and communication
- Planning is the key – when you are not under pressure
- The rules of crisis communications
- How to take the surprise out of a crisis?
- Using SWOT, PEST and PESTLE
- Setting up a crisis management and comms centre
- Creating and gathering collateral, Managing media contacts lists
- Creating a crisis communications toolkit
- Stakeholder lists and communications plans
- Internal communication – outpacing the rumour mill
- Creating an internal influencer map
- Using staff ambassadors to communicate to other stakeholders
- Monitoring conversations – sentiment mining
- Including Communications in your crisis simulations
- Team development
- The Crisis Communications Simulation
Certificates
- On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates
- Continuing Professional Education credits (CPE) : In accordance with the standards of the National Registry of CPE Sponsor, one CPE credit is granted per 50 minutes of attendance
Accreditation
GLOMACS is registered with NASBA as a sponsor of Continuing Professional Education (CPE) on the National Registry of CPE Sponsors. NASBA have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
All Training Seminars delivered by GLOMACS by default are eligible for CPE Credit.
Providers and Associations
About Saudi Glomacs
At Saudi GLOMACS, we specialize in delivering world-class training courses in Saudi Arabia and across various international locations. Our training courses are tailored to meet the unique demands of Saudi Vision 2030 and the Human Capability Development Program, focusing on empowering Saudi citizens and enhancing workforce skills. We offer diverse courses spanning leadership, management, engineering, and technical disciplines to cultivate expertise and drive professional growth. Our flexible learning options—whether in-person, online, or in-house—ensure accessibility and convenience for individuals and organizations alike.
With over 30+ years of experience through the GLOMACS global network, we are committed to delivering innovative, results-driven training solutions. Our expert instructors combine industry knowledge with dynamic teaching methods, fostering practical skill development and long-term career success. By choosing Saudi GLOMACS, you're investing in personal excellence and contributing to the Kingdom’s sustainable economic growth and vision-driven transformation.
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